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If you like your denim, Concept By Cruise stock a wide range of brands including APC with what is arguably the number one contemporary jean. Slim, but not too tight, in a raw selvedge denim, the APC New Standard and Petit Standard are designed to be broken in over time and shouldn't be washed for at least six months to allow the denim to take on characteristic whiskering and fading. If you love your denim, make sure you take a look at them!

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