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The Italian giant, Gucci, was founded from some very modest beginnings. Starting off his career working in exclusive hotels throughout Europe, a young Guccio Gucci was impressed with the luxurious luggage of his hotel’s patrons. Returning to his native Florence, Gucci established a fine leather goods store in 1920. Demand for these high quality leather accessories quickly rose, resulting in the growth of the Italian company. In 1964 the iconic double-G monogram logo was introduced and was soon seen in the hands of celebrities around the globe. Today Gucci is run under Creative Director Frida Gianni who has taken the brand back to its luxurious roots whilst updating it with a rock influenced aesthetic.