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Paris-based A.P.C. (Atelier de Production et de Création) was founded in 1987 by Jean Touitou, who had become bored with the extravagance of the 80's pop culture. Setting out to create an 'anti-fashion', A.P.C. has been producing ready-to-wear clothing since its inception. A pioneer in understated cool, expect wardrobe staples and subtle yet luxurious outerwear.