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Founded in the first half of the last century Adidas creator Adi Dassler starting out working on his ‘Sportschuhfabrik’ company in a small Germany town. Today, Adidas provides world-beating, high-performance sportswear as well as influencing street culture, high end fashion and leading the way in innovative, technological design. Moving forward at an alarming pace there's always one thing that remains true to Adidas' core - the iconic three stripes.